Advertising Policy Guidelines

Introduction

Our mission is to create a safe, trustworthy, and effective advertising environment for businesses and users alike. These Advertising Policies outline the types of ads, content, and practices that we accept. Advertisers must comply with these policies, as well as all applicable laws and regulations, when using our services. Failure to comply may result in ad disapproval, account suspension, or permanent removal from the platform.

1. Unacceptable Content

Ads must not contain or promote the following:

• Illegal products and services: Including counterfeit goods, drugs, unlicensed gambling, weapons, explosives, or hacking tools.
• Adult and sexual content: Pornography, sexually explicit material, escort services, or adult toys marketed in a sexual context.
• Hate, violence, and harassment: Content that incites hatred, discrimination, threats, or promotes self-harm.
• Misleading or malicious content: False claims, scams, phishing, malware, cloaking, or manipulative ad practices.
• Sensitive or exploitative topics: Ads that exploit sensitive events (disasters, conflicts, health crises).

2. Permitted Content

Most consumer categories are permitted, while others are subject to strict conditions such as age-gating, geographic restrictions, certifications, or clear disclaimers:

• Alcohol: To maintain a safe, inclusive, and positive experience for all users, alcohol advertising is prohibited on our platform.
• Tobacco and e-cigarettes: Heavily restricted; only in certain markets with local compliance.
• Healthcare and pharmaceuticals: Prescription drugs, supplements, and medical treatments require prior authorization and regulatory approvals.
• Financial services and crypto: Must meet licensing requirements, disclose risks, and avoid misleading claims.
• Gambling and games of chance: Allowed only with licenses, legal targeting restrictions, and disclaimers.
• Political advertising: Allowed only in approved regions with clear “paid for by” disclaimers and compliance with election laws.

3. Editorial & Technical Requirements

echo provides a dynamic approach to creative placement. All ads must adhere to high-quality standards:

• Accuracy: Ads must represent the product or service clearly and truthfully.
• Clarity: Proper grammar, spelling, and formatting (no ALL CAPS, excessive punctuation, or gimmicky characters). Ads will be inserted using the same style and tone as the nominal LLM stream and naturally follow conversation flow.
• URLs and landing pages: Must match the ad content, be functional, safe, and user-friendly.
• Relevance: Ads must lead to relevant content and not mislead users.
• Transparency: An ad description provided by the advertiser should clearly disclose any fees, subscriptions, or recurring charges. Your ad will be dynamically generated based on user context and interaction with the LLM platform.

4. Prohibited Practices

• Cloaking or misrepresenting ad content to bypass review.
• Exploiting personal data.
• Circumventing systems by creating duplicate accounts or repeatedly submitting disapproved content.

5. Targeting & Privacy

• Advertisers must not misuse personal data.
• All data use must comply with privacy regulations (e.g., GDPR, CCPA).

6. Enforcement & Compliance

We use automated and manual review systems to enforce these policies. Violations may result in:

• Ad disapproval: The ad will not run until corrected.
• Account warnings: Repeated violations may escalate consequences.
• Suspension or termination: Severe or repeated violations may lead to permanent account removal.

Advertisers may request a review or appeal of enforcement decisions.

7. Transparency & Updates

We regularly update these policies to reflect evolving legal, industry, and safety standards. Advertisers will be notified of significant changes.

8. Contact & Support

If you have questions or need clarification regarding these policies, please contact our support team at support@echollm.com.